Are you striving to be among the many so-called experts in your field or…
Do you want to be…the Star!
Imagine… you are standing in the middle of Times Square in the Big Apple. It’s getting dark outside and the neon lights are shining bright. (You know the song…) There are people surrounding you everywhere – there must be thousands and thousands of them. And it’s almost time. You have been waiting on pins and needles for days, weeks even. Here’s your big shot at stardom. You have been given a once in a lifetime opportunity: a free neon billboard ad high atop a building in the middle of Times Square. Wow! Can you even begin to imagine the potential value of having thousands of people seeing a lighted billboard with a picture of you and your business brand side by side in lights on top of a building in the heart of New York City? Can you grasp the scope of this publicity? The status? The Star Power? The countdown begins and in a flash….the sign illuminates and there you are for all the world to see.
So? Are you a star? Is your message clear? Are your business and personal brands aligned? Or did you just leave thousands of people disappointed and wondering what you are trying to say? Which is the lie? Your business brand or your personal brand? If you don’t look like your brand it really doesn’t matter. Remember this is a “silent story”, no one has heard you utter a word. In a matter of seconds everyone seeing this billboard has just formed an opinion of you and your business. Is it everything you hoped for? Do you now have thousands of raving fans who just can’t get enough of you?
It’s not very likely that any of us will be given an opportunity to advertise for free on a neon sign in Times Square. But the opportunity you do have, the same one we all have is this: Every time you step out in public, every time you stand on a stage to speak, or attend a networking event or you post in social media, you are advertising your business and your personal brand. You can talk success but if you don’t look success, you’re creating doubt. Stop confusing potential clients.
Remember that confused minds never buy. Instead……
Elevate your Image! Magnetize your Message!
Turn prospects into Raving Fans!